Our Negotiation Leverage Was Hidden In Plain Sight
The message arrived unexpectedly. It was from the VP of Marketing at a global software company. I skimmed the words, then read them again. This could be big—bigger than anything I had worked on before. The VP wanted to meet and discuss a project that had three components; equipment, production and implementation. In total, it […]
When Sales Experience Becomes Arrogance
Briefcase in hand, I strode across the bustling turnpike toward the client’s office building. After checking-in with Security, I took the elevator upstairs and met, for the first time, the person in Marketing to whom I had been referred by my contact in HR. Having been in a revenue-generating role for the better part of […]